Keep the Love Flowing

May 18, 2018
Animation by Red Cap artist, @kristerpelly

Perhaps you’ve been noticing that we’ve been repeating a certain phrase a lot lately. Keep the love flowing: a simple sentiment that we have found ourselves living by for a while, in our day-to-day projects and overall life and work outlook. Its origins are special, however, and not just a simple hashtag we stumbled upon. I got a chance to talk with Carrie a bit about why she keeps the love flowing, and what it means to Red Cap Cards:

During his journey with cancer, Carrie’s late father, Doug Gifford, made it his mission to connect family and friends through a series of blog posts that lifted up his ultimate epiphany about life: keep the love flowing. This was the mantra he would say at the end of all of his writings. It was his thought to leave us with, the gift he was giving us, his wish for a better tomorrow and his way to remind us that we are all connected.

My father taught me a lot about good old fashioned love,” Carrie told me. “He gave love, he shared love, he accepted love, he was love, and in the last year of his life, he continually reminded us to celebrate love.”

That’s it, and truly all that is important in every aspect of everything. It is the answer to every question, and that’s how Doug asked us to continue. And so we have! You’ll find it peppered here and there on this blog, and on our Instagram. You’ll find it in our upcoming catalog and in the overarching theme of all that is Red Cap Cards. We desire to keep the love flowing through our work, through our artists’ work, and in our relationships with the talented, amazing people that we come into contact with every day. With every card we make, with every card we give, with every card we receive, we hope to keep the love flowing.

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